UOW Case Study: The Power of Signage & Brand Activation
“Brand activation is any campaign, event, or experience that enables a brand to engage directly with consumers to build a loyal brand community around a product or service”
Over the last few weeks we’ve been working with the University of Wollongong (UOW) to design and build the ‘Respect is…’ cube installation and brand activation project on the Wollongong campus. The aim of the project was to raise awareness about the importance of safety and respect for all students and staff.
As part of the ongoing campaign staff and students were invited to share their messages of respect by writing on the 3m x 3m UOW branded cube allowing them to engage directly the UOW brand value of respect.
The interactive cubes were created from robust timber frames with ACM panels, vinyl lettering and a chalkboard surface that could be drawn on.